Beef Up Your Websites Copy, Increase Your Rank

Beef Up Your Websites Copy, Increase Your Rank

Today’s “Practice What We Preach” search marketing tip is one of the easiest we will cover. I mean really simple stuff here. We see far too many clients skimping on the “content”. Granted, we are to some degree guilty of this ourselves....

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Improve Your Adwords Quality Score, Decrease Your CPC

Improve Your Adwords Quality Score, Decrease Your CPC

If you run your own Google Adwords campaign, you’ve probably come across the “Quality Score” that gets assigned to each keyword within an ad group. But many aren’t fully aware of how important this number is to their campaign, and more...

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Practice What We Preach Series

Practice What We Preach Series

I am famous for NOT practicing what I preach. This holds true with my kids, with lacrosse coaching and in business. Example, as a lacrosse coach I would constantly badger my players about shooting form, constantly reinforcing shooting overhand. The “why” of it is...

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3 Reasons You Should Hire A Professional Web Designer

3 Reasons You Should Hire A Professional Web Designer

Everyone loves a good list, and I love the chance at being able to write a piece that can act as a subtle (not subtle) sales pitch, while also explaining the perils of trying to be your own webmaster. So here is a list of why you should be hiring a professional web...

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SEO Is LIke A Cool Old Building

SEO Is LIke A Cool Old Building

SEO. It’s something that isn’t often understood, or at least not understood well, yet it has become a necessary evil for every business that wants to succeed online. I like to say, “search marketing is like a cool old building”.  Actually, I’ve never said that and...

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Our Top E-Commerce Platforms For 2016

Our Top E-Commerce Platforms For 2016

I always marvel at the various “top ecommerce platform” blog posts I see floating around, and I can’t help but feel that more often than not, said writer doesn’t really know what the hell they are talking about. So it’s time the world is...

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Miva Faceted/Filtered Search System

Miva Faceted/Filtered Search System

We’ve had a couple of clients that were in need of a “faceted/filtered” search system, and both happened to use Miva which doesn’t happen to include this feature out-of-box. It will soon be added, probably within the next year or less, but at...

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Local Search Marketing Tips – The Basics

Local Search Marketing Tips – The Basics

1. Give Yourself a Chance, Optimize For Your Area The most common mistake we see are sites simply not mentioning where they are from, other than maybe having their address on their contact us page. This is a huge mistake. The easiest quick fixes, (a) include your...

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Why We Love MODX & Use It Whenever Possible

Why We Love MODX & Use It Whenever Possible

MODX is a great content manager for websites of just about any size, yet many have never heard of this dependable open source CMS. There are many reasons I use MODX for every project I’m able, including on the new AarcMediaGroup.com website that you are browsing right...

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Another Web Design Blog

We have been in business for 15 years now, so we have a ton of experience. Even better we have both great insight, and great stories to share. This blog is our attempt to give clients a bit of insight into what makes us tick.